Directory Menu Information

 

Modify Your Car and Standout From The Crowd
Category:
 

Why choose Turkey?
Category:
 

9 Secrets to Making Laser-Accurate Financial Decisions
Category:
 

Travel insurance for the over 65's
Category:
 

Collection of Delhi Manufacturers Part - III
Category:
 

Bank Foreclosures, Inventories on the rise into 2007
Category:
 

To Claim Or Not To Claim
Category:
 

Trucking software - efficient to the smallest detail!
Category:
 

Personal Loans - A Profound Financial Help
Category:
 

International Set Flock To Fire Island To Buy Vacation Homes
Category:
 

Vinyl Windows - Styles and Color Choices
Category:
 

How to Pick a Good Mutual Fund
Category:
 

3G Mobile Phones: Explore the Extensive Possibilities
Category:
 

Coping with Sinus Headaches
Category:
 

Engagement rings: Diversity in style
Category:
 

Chirac Vows Tough Action As Rioting Continues
Category:
 

Some Of The Symptoms Of Acid Reflux In Newborns
Category:
 

Derive Maximum Value from a Metal Detecting Business
Category:
 

Five tips to reduce your company's fuel costs
Category:
 

Benefits of Clay Pack
Category:
 

Quest for the best antispyware in the world ends
Category:
 

UN's Annan Says He Wants to Avoid Politicizing Hariri Assassinat...
Category:
 

Improve Productivity: Go For A Run
Category:
 

Bus Rental Services: 5 Things To Keep In Mind To Avoid Making A...
Category:
 

Beach weddings - Going beyond tradition
Category:
 

Yoga and Obesity - Part I
Category:
 

Get Approved For A Personal Loan And Start Your Own Business
Category:
 

Signs of Renewal in New Orleans
Category:
 

How To Stop Your Divorce Before It Is Too Late
Category:
 

Popular Women Sex Toys
Category:
 

Female Bodybuilding Strategies For Beginners
Category:
 

Probiotics Are Your Friends
Category:
 

A Study Of Lesbian Women Suggests A Possible Genetic Cause For O...
Category:
 

Re-ignite the passion
Category:
 

Properties in South India
Category:
 

Craze of India Software Development
Category:
 

Quit Your Day Job With These Legitimate Work From Home Jobs Onli...
Category:
 

Buy Generic Viagra Cialis Propecia Levitra
Category:
 

Usually, interns look for summer internships because this is the...
Category:
 

How to Build a Downline Builder
Category:
 

Bad Credit Car Financing - Life's Looking Up!
Category:
 

Asian Development Bank Says Economic Impact of Bird Flu on Asia,...
Category:
 

Real estate in Dubai
Category:
 

Anti-Aging Dress Sense and Fashion by Carson Danfield
Category:
 

Cigar Lifestyle: Texas Hold ‘Em Basics
Category:
 

Need for Drug Rehab Spurred by Internet Pharmacies
Category:
 

Homeowner loans - A preferential treatment
Category:
 

Remove all Spyware!
Category:
 

Law Firm Marketing — How to Create a Publicity Platform
Category:
 

Get What You Want from Others
Category:
 

UN Security Council Envoys Tour Sudan's Darfur Region
Category:
 

Goldcliff Resources (TSX.V:GCN): Exploration on 3 Fronts
Category:
 

The 3 Steps to A Highly Profitable Blog
Category:
 

So What Specifically Is Google Adsense And Why Are Internet Busi...
Category:
 

Be in the Hottest Ride when in the Hottest Destination
Category:
 

GOOGLE ADSENSE AS SUPPLEMENTAL INCOME
Category:
 

Get a Makeover - Use The Latest Mobile Accessories
Category:
 

Avoid Bankruptcy By Making Simple Changes
Category:
 

Breaking the News to Your Parents: Help for Pregnant Teens
Category:
 

Getting a Mortgage: Establishing Credit
Category:
 

30 Tamil Rebels, 1 Sri Lankan Soldier Killed in Battles in North
Category:
 

What Are The Benefits Of A Second Home-Ownership?
Category:
 

Next-generation Email Compliance and Legal Discovery Software
Category:
 

Jeannene Tedesco - Direct Response Marketing Guru
Category:
 

Bosnians Elect First Post-War Government Without International S...
Category:
 

No fax required to obtain payday loan
Category:
 

Causes of Hair Loss
Category:
 

Is Now the Right Time For a Payday Loan?
Category:
 

Don't Get Left Behind - Reach Your Goals
Category:
 

Egyptian Court Rejects Appeal for Nour's Release
Category:
 

The Ultimate Valentine's Gift
Category:
 

India Blames Pakistan for July Train Bombings
Category:
 

Where Can You Find Your Perfect Tattoo Design?
Category:
 

Iranian-American Journalist Faces New Charge in Iran
Category:
 

Iraqi Officials: Iran Shells Kurdish Villages in Northern Iraq
Category:

Maximizing Click Through Traffic Sponsored Links

Maximizing Click Through Traffic


Anyone who runs affiliate programs on their website or who advertises on
other sites, knows the importance of click through traffic.

By Todd W. Winslow
Category: 0

Submit your Articles Here!


Anyone who runs affiliate programs on their website or who advertises on
other sites, knows the importance of click through traffic. The higher your
click through percentage, the higher your profits. Whether your income is
generated by the hit, lead or sale, or any combination thereof, maximizing
click through traffic is crucial in successfully marketing on the web.

The term click through is synonymous with the term hit - when a site visitor
clicks a banner or text link taking them to another site or webpage.

In this article I will focus on the vast difference between banner ads and
text links.

Banner Ads vs. Text Links:

If you're only promoting your affiliate programs or advertising your own
business using banner ads, you're losing the vast majority of your click
through traffic, which translates into lost income.

Banner ads tend to have a much lower click through percentage than text
links. They also slow the speed at which your page loads and can be
distracting - even annoying, to your site visitors. We're all very familiar
with banner ads, as they are everywhere, which may partially explain their
low click through or hit percentage. A lesser used and vastly more successful
tactic is the text link.

A text link is a very short description of the merchant's program, product,
or service with a hyperlink to their website.

Example:

Learn how to start and promote an online business - FREE. Click Here

The words CLICK HERE are a hyperlink connecting to the merchant's site -
http://www.taddgroup.com

The advantage of using text links over banner ads are numerous. The most
important is they have a much higher click through or hit percentage than do
banner ads.

The following example is actual statistics from one page on our website using
one hour of traffic.

Product 1:

Banner Ad: 109 impressions / 5 hits Text Link: 109 impressions / 54 hits

As you can see, the text link for the same product has a far higher hit to
impression ratio, than does the banner ad. Program 1 banner ad has a 5% hit
to impression ratio, while the text link for the same product has a 50% hit
to impression ratio. This means the text link is generating ten times more
traffic than the banner ad for the same product.

Using Product 1 as an example, this has a hit to sale conversion ratio of 40%
(Ten hits would generate four sales.) Using a profit of only $1 from each
sale, this converts to the following:

Product 1:

Banner Ad: Products Sold: 2 Profit: $ 2. Text Link: Products Sold: 22 Profit:
$22.

If the above was representative of the average traffic/sales generated in an
hour, this would equate to the following daily income:

Daily Banner Ad Income: $ 48. Daily Text Link Income : $528.

This example is used for illustrative purposes only. Your actual statistics
may vary. However, one thing will remain constant, almost without exception,
text links will far surpass banner ads for generating hits.

Examples for using text links and the various wording and presentation of
text links can be found on our website: http://www.taddgroup.com and on our
sister site http://www.mysticbeagle.com

I strongly encourage anyone who isn't already using text links, to give it a
try. Post a text link on the same page as a banner (for the same product),
and track the click through percentages for each over a couple of weeks. I
think you'll be amazed by the difference, and pleased by the increase in your
profits.

As a side note, if you insist on using banners, try using interactive banners
- those which provide a function such as a search box, etc. These generally
get twice the hits as do regular banner ads, but still cannot compare the
what a text link will generate.

About the Author

Todd W. Winslow is the co-owner of TADD Marketing Group, L.L.C. He is also
the founder of TADD Publishing Group which publishes a variety of e-mail
newsletters http://www.taddgroup.com, and is co-creator of The Mystic Beagle
- a romance and relationship advice web site http://www.mysticbeagle.com

Maximizing Clic 0 Subcategories

Computers & Internet > Year 2000 Problem >
Year 2000 Problem > >

Maximizing Clic 0 Articles

Maximizing Clicks in your Resource Box by Jo Mark
Maximizing the Value and Effectiveness of Your Pay-Per-Click Campaign by Richard Lam
Maximizing Your Pay Per Click Profits by Bill Zolis
Maximizing Click Through Traffic by Todd W. Winslow
Are You Maximizing Your Pay-Per-Click Returns? by Chee Wee
Maximizing Click Through Traffic by Todd W. Winslow
Are You Maximizing Your Pay-Per-Click Returns? by Chee Wee