Direct sales has been around longer than most reading this article. The term “direct sales” has changed names, made folks smile and has even made folks a bit angry from time to time. Marketing is about selling a product. Networking is about going from person to person. So it would only stand to reason that network marketing is about selling a product from person to person. Perhaps that’s why for many years the term “direct sales” was used.
I read ads daily that say “I’m looking for serious people.” What I see happen over and over again with this type of ad, is that it attracts the absolute wrong person. If you want to build a network marketing team you should be looking for product users. You don’t find more serious people than those who use and love the products.
Have you ever read that you’ll do better to collect 1% from 100 people versus 100% from one person? This is the philosophy of direct sales.
If you find 10 product users, you have the start of a wonderful team. You have people that already know the product, have the product in their home and there is a good chance they’ve already spoken to others about the product.
As you look at your marketing and advertising look at whom your ads might be targeting. Are they targeting strangers of the products or are they targeted to those who already know and use the products?
Are you advertising for wholesale buyers? Remember, these are people who already know and love the product and might be interested in an ongoing product discount.
As you take customer orders, are you always letting your customers know that by becoming a distributor, they can earn a product discount and possibly supplemental income?
You’ll have a much stronger team when you build your team from product users versus those are “just going to give it a try”.
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Audrey Okaneko has been in direct sales since 1983. She can be reached at audreyoka@cox.net or you can Become a Tupperware Consultant
