After recently releasing their BETA testing stage to invitees YPN has had over a month now to get bugs fixed and begin to try and compete with super power and competitor Google Adsense. After recently releasing their BETA testing stage to invitees YPN has had over a month now to get bugs fixed and begin to try and compete with super power and competitor Google Adsense. After talking to some publishers that were invited into the BETA stage of YPN, their first month results are showing that Yahoo might have a ways to go before really competing with Adsense.
It has been reported that after doing a test to see which ads were better targeted and had better CTR, the Adsense ads had an overwhelming 10:1 ratio in click through rate. This is likely because YPN has been showing many brand name ads which viewers are finding less interesting and are therefore less likely to click on.
Along with showing less targeted or less interesting ads YPN has also shown that their earnings have dropped as much as 40% in comparison to Adsense, which many feel has been due to the loss of CTR.
YPN has plans to work hard though to fight the battle against scraper sites and illegal sites. Many publishers and advertisers feel this is where Google Adsense has the most room to improve and many hope that YPN will put more emphasis on not letting money go to waste, and if so, they will likely be a much more commanding force.
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